A Brand for a Lifestyle Solution

Simplified Training Solutions serves people in need of a feeding tube. Their website and their brand are perfectly functional. They approached Pie a la Mode Productions to explore possibilities for enhancing their brand and revamping their website.

The iconography of our brand redesign unsophisticated natural elements in silhouette are thematically connected to the company's mission as well as part of its corporate identity (Nutritional Lifeline). The bright colors against black-white elements project vibrancy, health, and knowledge. The concept was ideally suited for STS/NL's existing range of printed materials, and it provided them a clean, crisp, cogent brand usable throughout their suite of products and presences.

Tools used:

-Adobe Illustrator
-Adobe Photoshop